MA in Educational Leadership & Policy Studies (Workforce Development Leadership).MA in Educational Leadership & Policy Studies (TK-12 Educational Leadership).MA in Educational Leadership & Policy Studies (Higher Education Leadership).MA in Education (Workforce Development Advocacy).MA in Education (Language and Literacy).MA in Education (Higher Education Leadership).MA in Education (Educational Technology).MA in Education (Curriculum and Instruction).Certificate of Competency in Teaching Reading to Adults.Certificate of Competency in Mathematics Education.Certificate of Competency in Educational Technology.Juxtaposed with an abstract representation of the Sacramento Capitol building, the mark is a fine representation of unification between different sides coming together for a common cause and overall progressive thinking.Graduate and Professional Studies in Education Toggle Graduate and Professional Studies in Education This also creates an “s” counter form that ties back to the name of the university but also serves as a graphic element within the system. The main university marks use empty space, not as a way to divide the imagery, but to act as a means to portray the three concept words through unification by seeing multiple pieces coming together to create a singular image. All aspects of the brand supports these ideas and is built into the system itself.
The goal in mind was to put forward a university that takes its student populations into consideration to the point that they are almost on equal footing with administrative personnel creating a school that truly puts their students first.
The new brand identity focuses on three concept words: universal, inclusivity, and collaboration. All of this information was taken into consideration moving on into the conceptualization phase of the project. All three schools either showed ways in which the brand system could be improved and/or what to avoid. These colleges are UC Davis, Sacramento City College, and CSU, Chico. The final step is the competitive analysis which focused on schools that are geographic competitors to Sacramento State. The second step is the internal analysis which helped me to identify who the client was and what their strengths and weaknesses were. The first step is audience research and figuring out who the target student body is based on geographic, demographic, and psychographic data. The process involved several steps that primarily focused on identifying key groups and organizations which led to the conceptualization and development of the marks and university systems.
The purpose of the rebrand was to promote the reopening of Sacramento State to potential students to drive the annual attendance back to 30,000, rebuild trust with the community, and to promote the university while standing out among their competitors. In charge of the design effort, we proceeded to rebrand the university in anticipation for its grand reopening in the Fall Semester of 2018 with each of us presenting our own individual solution to the problem. The hypothetical scenario that we were given was that the economic recession of 2008 closed down several CSU campuses including Sacramento State. This project was centered on creating a brandbook for California State University, Sacramento comprised of a new aesthetic system.